Adeia PAC Logo Design

I began by conducting a visual audit of logos from similar organizations, exploring design conventions across both corporate and political landscapes. From there, I sketched and developed multiple concepts—ranging from bold, politically oriented marks to more understated, brand-aligned options.

After presenting several distinct directions from stakeholders, we collaboratively refined the design.

In 2025, I was selected to design the inaugural logo for Adeia PAC, the newly established political action committee of Adeia. This project involved creating a visual identity that balanced the PAC’s political purpose with the parent company’s established brand language.

The final logo reflects a subtle, strategic approach that integrates Adeia’s core brand colors while maintaining a clean and confident aesthetic. It was important that the design feel credible in both internal communications and public-facing materials, without veering too far into overtly political iconography.

This project exemplifies my approach to brand-sensitive design: rooted in research, shaped by iteration, and guided by thoughtful collaboration.